DEVELOPMENT
STRATEGY OF KUTA LOMBOK
AS A SUSTAINABLE TOURISM DESTINATION
KANOM, S.Pd., M.Par. |
Kuta Lombok is one of a potential tourism destination
in Lombok, however it is still undeveloped yet. Considering of undeveloped yet,
it is need to be develop as a better and focused on sustainability aspect. The
beauty of nature and social culture are potentials to be develop as tourism
attractions that can be supporting the development program.
The
research aims were identifying and
analyzing potency of Kuta Lombok as a sustainable tourism destination, the
factors that become obstacles, and formulating the strategy and program. This
research applied theory of planning and theory of tourism area life cycle. The data were
collected by observation, in–depth interviews, and documentation studies. Data was
analyzed by descriptive qualitative method, and analysis of matrix SWOT
(Strengths, Weakness, Opportunities, and Threats).
Through
interpretation with descriptive qualitative analysis and analysis of SWOT are
found that, Kuta Lombok is very potential to be developing as a sustainable
tourism destination with the natural and socio-cultural potencies. The beauty
of nature, sea and exotic beach of white sand with several of types, is a
potential of natural potency. Social-cultural potency are consists of the
uniqueness of community tradition and cultural as such; Sasak traditional
ceremony, craft and traditional arts, there also traditions of core event named
“Bau Nyale” which is celebrated in every years. Eventhough, there also obstacles
became hamper as such; human resources, management of tourism destination, the
lack of public awareness in preventing of the cleanliness and environmental
sustainability, also security and comfort. The development and solution of
those obstacles are by applied strategies are as follows; strategy of
strength–opportunity (S–O) with development strategy of tourism destination,
and development strategy of tourism attraction., strategy of strength–threat
(S–T) with improvement strategy of environmental quality and development
strategy of sustainable tourism, strategy of weakness–opportunity (W–O) with
promotion strategy of tourism destination and improvement strategy of security
and comfort, whereas strategy of weakness–threat (W–T) with development
strategy of human resources and development strategy of institutional and
management of destination.
Related to the
results of this research are expected to be contributing within formulated
planning and development strategy of Kuta Lombok as a sustainable tourism
destination will be better in the future. The development will give positive
impact toward economic of community especially for local community. The
sustainability of tradition and local culture also improvement of environmental
quality will be better.
Keywords:
development strategy, sustainable tourism destination
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