 | ||
| KANOM, S.Pd., M.Par. |
Kuta Lombok is one of a potential tourism destination in Lombok, however
it is still undeveloped yet. Considering of undeveloped yet, it is need
to be develop as a better and focused on sustainability aspect. The
beauty of nature and social culture are potentials to be develop as
tourism attractions that can be supporting the development program.
The research aims were identifying and analyzing potency of Kuta Lombok
as a sustainable tourism destination, the factors that become obstacles,
and formulating the strategy and program. This research applied theory
of planning and theory of tourism area life cycle. The data were
collected by observation, in–depth interviews, and documentation
studies. Data was analyzed by descriptive qualitative method, and
analysis of matrix SWOT (Strengths, Weakness, Opportunities, and
Threats).
Through interpretation with descriptive qualitative analysis and
analysis of SWOT are found that, Kuta Lombok is very potential to be
developing as a sustainable tourism destination with the natural and
socio-cultural potencies. The beauty of nature, sea and exotic beach of
white sand with several of types, is a potential of natural potency.
Social-cultural potency are consists of the uniqueness of community
tradition and cultural as such; Sasak traditional ceremony, craft and
traditional arts, there also traditions of core event named “Bau Nyale”
which is celebrated in every years. Eventhough, there also obstacles
became hamper as such; human resources, management of tourism
destination, the lack of public awareness in preventing of the
cleanliness and environmental sustainability, also security and comfort.
The development and solution of those obstacles are by applied
strategies are as follows; strategy of strength–opportunity (S–O) with
development strategy of tourism destination, and development strategy of
tourism attraction., strategy of strength–threat (S–T) with improvement
strategy of environmental quality and development strategy of
sustainable tourism, strategy of weakness–opportunity (W–O) with
promotion strategy of tourism destination and improvement strategy of
security and comfort, whereas strategy of weakness–threat (W–T) with
development strategy of human resources and development strategy of
institutional and management of destination.
Related to the results of this research are expected to be contributing
within formulated planning and development strategy of Kuta Lombok as a
sustainable tourism destination will be better in the future. The
development will give positive impact toward economic of community
especially for local community. The sustainability of tradition and
local culture also improvement of environmental quality will be better.
Keywords: development strategy, sustainable tourism destination
Comments
Post a Comment